On race day the average session duration of the app users was 28:32 min, so they took their time to explore the app which included all relevant event information for runners, spectators and volunteers. In total more than 2.2 million push messages (!) have been sent with live updates from the runners’ progress. US athlete Shalane Flanagan was the most popular participant in the app with 14,487 followers. The Live Tracking functionality was the most used feature in the app, which allowed spectators, friends and family to track real-time progress of athletes during the historic course from Hopkinton to Boston on a map. The app, developed by MYLAPS Sports Timing and designed by Boston based advertising agency Connelly Partners along with the direction of the Boston Athletics Association (B.A.A.), was downloaded 177,322 times in 104 countries.Ģ.2 million push messages sent on race dayĪll 27,042 starters could be followed live during this iconic event that is held every year on Patriots’ Day, the third Monday of April.
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